Wordplay in Spanish and Ukrainian ergonyms: ways of creation and functions

The paper focuses on wordplay in the ergonymic names of Madrid, Malaga, Cadiz, Salamanca, Kyiv, Chernihiv and Odesa. aim research is to study ways creation ergonyms. author suggests term словогра / Ukrainian analyses lexico-semantic, grammatical, phonetic, graphic Spanish material (names restaurants, cafés, shops, hairdressing salons barbershops) Chernihiv, Odesa, Malaga Cadiz. methods applied embrace lexico-grammatical, phonetic Among lexico-semantic means formation we single out metaphors, pseudo-paronyms as allusive names. Phonetic include alliteration, assonance, rhyme. Graphic feature capitalization, paragraphemic signs, use letters instead words inside name. Lexico-grammatical syntactic ergonyms are represented by regrouping syllables, particular, with structure a word combination. reveals there more verb compared Ukrainian, where nominative predominant. distinctive ergonymics combination Cyrillic Latin one name or writing foreign Cyrillic. Wordplay humorous effect characteristic It stated that main function expressive nomination attract clients’ attention. Further studies may comprise analysis other regions reveal local tendencies inclination humour formation.